Web Design

Why Intrested in Web Design?

Five Advantages to a Web Design Career

Feed your creative side. From graphics to color schemes, website design jobs let you use artistic skills in your day-to-day work. If you have an excellent aesthetic sense and are detail-oriented in your design approach, then Web design might be a good match. Plus, designers who work for agencies rarely get bored, because most projects require something new.

Work on the Web. Who doesn't love the Internet? Being a Web designer enables you to not only work with websites every day but also to shape the way people interact with the Web. Plus, these days, a customer's first impression of a company is often through its website rather than print materials such as business cards or marketing mailings. Working with the Web as your medium allows you to make a big impact on a company's brand. The Web is always exciting because the industry changes frequently—best practices emerge and are fine-tuned, trends take hold and technology updates.

Use sophisticated technology. If you enjoy using computers and design software, then Web design jobs will provide the opportunity to do so. And you won't get bored working only with design software, because Web designers typically need to know HTML, CSS and JavaScript.

Be independent. Although many designers work in-house for large organizations or are part of a design firm's staff, there are also many opportunities to work for yourself. Being self-employed allows you to pick what clients you want to work with, set your rates and work hours, specialize in websites for a certain business industry and hone your business and marketing skills.

Work in a growing industry. Every company needs a website and wants to keep it looking current, which puts web designers and developers in high demand. The U.S. Bureau of Labor Statistics in its current Occupational Outlook Handbook states that employment for web developers, included in the larger category of web designers, is projected to grow 13 percent through 2026, which is much faster than average for all occupations.

Web Development

Why Intrested in Web Development?

Here are six reasons you should consider a career as a front-end web developer.

Front-end web developers are in demand. Whether you want to work for an organization or as a self-employed freelancer, front-end web developers are in demand. In fact, the Creative Group has named front-end web development one of the Top 10 Creative and Marketing jobs of 2017.

It’s a lucrative career. Front-end web development pays well. According to the Creative Group Salary Guide, a front-end web developer with three years of experience can earn from $80,000–$119,500.

Flexibility. As a front-end developer, you can work from anywhere, including home. This makes it one of the most flexible careers you can choose. The skill set you acquire allows you to work in different areas like Image editing, UX/UI, mobile development and more.

Creativity. Front-end web development is all about creativity and creative problem-solving. As a front-end web developer, you’ll have the skills to build customized websites to create the best possible user experience.

Many career options. Online presence has become a main factor in all sectors and client/user engagement is a constant challenge for companies. Whether you choose to work for corporations, non-profits or become a self-employed freelancer, you can create a successful career.

A constantly evolving field. Front-end web development is an exciting career because it’s always evolving and constantly changing. This means you’ll always have the opportunity to interact with new tools and learn new skills, keeping you engaged in your career. It’s a field that provides many opportunities for hands-on learning.

If you love technology, enjoy creating a great user experience and are
looking for an exciting career
with a lot of growth potential,
front-end web development
might be just the
career for you.

Product Strategy

Why Product Strategy is Important?

All great products start with a clear strategy that is customer and market-driven. Your strategy defines the direction of your product and what you want to achieve. Establishing this first aligns the organization and keeps everyone focused on the work that matters the most. It tells the team where the product is headed and what needs to be done to get there.

Strategy definition is an important part of product planning. It aligns executives and other key stakeholders around your desired end state and how the product will achieve your business objectives. It also guides the implementation and to communicate the value of the product to cross-functional teams, such as sales, marketing, and support.

A product strategy is the foundation for the entire product lifecycle. As product leaders develop and adjust their product strategy, they zero in on target customers and what they need. This informs the strategic positioning necessary to achieve business success. Once your strategy definition is completed, you can use it to shape your product definition. This is when you describe the solution your product will provide and plan what you will build and when. Product definition includes details about key product requirements — such as releases, features, user flow and design, and technical specifications.

Strategy definition includes three major components: vision, goals, and initiatives.

Vision

Your vision includes details on the market opportunity, target customers, positioning, a competitive analysis, and the Go-to-Market plan. It describes who the customers are, what they need, and how you plan to deliver a unique offering.

Goals

Goals are measurable, time-bound objectives that have clearly defined success metrics associated with them. They help you set what you want to achieve in the next quarter, year, or 18 months. Here are a few examples:

Increase revenue by 30% Expand into 5 new countries Increase mobile adoption by 100% Enter 3 new market segments Reduce the number of support tickets by 15%